Email Marketing Automation

Build stronger customer relationships with automated email marketing. We set up and manage your email marketing platform (Mailchimp, Brevo, or Klaviyo). This package includes creation of 5 email automation sequences: welcome series, abandoned cart recovery, post-purchase follow-up, re-engagement campaign, and birthday/discount offers. We also design and write monthly newsletters (4 per month), segment your subscriber list based on behavior and purchase history, conduct A/B testing on subject lines and send times, and provide detailed reports on open rates, click-through rates, conversion rates, and revenue generated per campaign.

Additionally, we help you grow your email list with pop-up forms, lead magnets, and landing page integration. Our team monitors deliverability to ensure your emails land in the primary inbox, not spam. We also provide quarterly strategy calls to review performance and plan upcoming campaigns. Ideal for e-commerce stores, service-based businesses, and brands looking to increase repeat sales and customer lifetime value.

📋 TO GET STARTED WITH EMAIL MARKETING, PLEASE PROVIDE:

Please gather the following information and send it to us. We'll review everything and set up your email marketing system within 5–7 business days.

🏢 1. BUSINESS & BRAND INFORMATION

• Business name – Your official business name as it should appear in emails
• Business description – What do you sell or offer? What makes you unique?
• Industry / niche – e.g., Fashion, Health & Wellness, Tech, Food & Beverage, Education, Real Estate, Consulting, etc.
• Website URL – Your main website where email traffic will drive to
• Brand tone and voice – e.g., Professional, friendly, humorous, luxurious, educational, conversational, bold, minimal

🎨 2. BRAND ASSETS (FOR EMAIL DESIGN)

• Logo files – High-resolution PNG, JPG, and vector formats (SVG, AI, EPS if available)
• Brand colors – Primary, secondary, and accent colors (hex codes preferred)
• Font preferences – Your preferred fonts for headings and body text
• Brand imagery – Product photos, lifestyle images, team photos, or stock photo preferences
• Sender name – What name should appear as the "From" name in emails? (e.g., "Jane from Glow Cosmetics" or "The Team at TechPro")
• Sender email address – The email address you want emails to come from (e.g., hello@yourbusiness.com or support@yourbusiness.com)

📧 3. EMAIL PLATFORM & EXISTING DATA

• Preferred platform – Mailchimp, Brevo (formerly Sendinblue), or Klaviyo? (If you're unsure, we'll recommend based on your needs.)
• Existing email platform account – Do you already have an account? If yes, please provide login credentials or admin access.
• Current subscriber list – If you have an existing email list, export it as a CSV file with all subscriber data (name, email, location, purchase history, etc.)
• Existing email templates – If you have previous email designs or templates, share them so we can maintain consistency.
• Past email performance data – Open rates, click-through rates, conversion rates, and revenue from previous campaigns (if available)

👥 4. SUBSCRIBER & AUDIENCE INFORMATION

• Ideal customer profile – Who is your target audience? (Age, gender, location, interests, income level, pain points)
• Subscriber list size – How many contacts do you currently have? (We'll help you grow this!)
• How do you collect emails? – Do you have pop-up forms, lead magnets, or landing pages already? If yes, share the links.
• Customer segments – Do you categorize your customers? (e.g., New vs. returning, high spenders vs. occasional buyers, location-based segments)
• Purchase data integration – Do you have an e-commerce store (Shopify, WooCommerce, etc.)? We'll integrate it to track purchase behavior and automate personalized emails.

⚡ 5. AUTOMATION SEQUENCES (5 INCLUDED)

• Sequence 1: Welcome Series – What should new subscribers receive? (e.g., Introduction to your brand, a welcome discount, top-selling products, brand story)
• Sequence 2: Abandoned Cart Recovery – How many emails should be sent? (e.g., 3 emails: 1 hour, 12 hours, 24 hours after abandonment). What offers/incentives should be included? (e.g., 10% off, free shipping)
• Sequence 3: Post-Purchase Follow-up – What should buyers receive after checkout? (e.g., Order confirmation, shipping tracking, product tips, upsell/cross-sell recommendations, review request)
• Sequence 4: Re-engagement Campaign – When should we reach out to inactive subscribers? (e.g., after 30, 60, or 90 days of no engagement). What incentive should we offer to win them back?
• Sequence 5: Birthday/Discount Offers – How should we collect birthdates? (e.g., Add a date picker to forms). What offer should be sent? (e.g., 20% off, free gift, exclusive access)
• Any additional automations? – e.g., Product browse abandonment, review request, win-back, VIP/loyalty program

📰 6. NEWSLETTER CONTENT (4 PER MONTH)

• Newsletter content – What topics do you want to cover? (e.g., Company updates, product launches, industry news, educational content, behind-the-scenes, customer stories, seasonal promotions)
• Newsletter schedule – Preferred days and times for sending newsletters (e.g., Tuesdays at 10 AM, Thursdays at 3 PM)
• Newsletter structure – What sections should each newsletter include? (e.g., Hero section, featured product, blog highlight, customer testimonial, CTA button)
• Lead magnets / offers – Do you have any exclusive discounts, free resources, or gated content to include in newsletters?
• Content sources – Do you have a blog, social media, or videos we can repurpose for newsletters?

📈 7. LIST GROWTH & LEAD GENERATION

• Lead magnet – What free resource will you offer to attract subscribers? (e.g., E-book, checklist, template, discount code, free consultation, webinar, guide)
• Pop-up forms – Where should they appear on your website? (e.g., Exit-intent, time-delayed, scroll-triggered). What offer should the pop-up promote?
• Landing page integration – Do you have a dedicated landing page for email signups? Share the URL so we can integrate it.
• Social media promotion – Do you want us to create social media posts to drive traffic to your signup forms?
• Referral program – Do you want to offer incentives for subscribers who refer friends?

🎯 8. GOALS & SUCCESS METRICS

• Primary goal – What do you want to achieve with email marketing? (e.g., Increase sales, build brand awareness, drive website traffic, improve customer retention, reduce cart abandonment)
• Target metrics – What are your target open rates, click-through rates, and conversion rates?
• Revenue goals – How much revenue do you want to generate from email marketing per month?
• List growth goals – How many new subscribers do you want to add per month?
• Reporting preferences – How detailed do you want your reports? (e.g., High-level summary, detailed breakdown by campaign, revenue attribution)

🔗 9. TECHNICAL & INTEGRATION

• Website platform – What is your website built on? (Shopify, WooCommerce, Squarespace, Wix, Webflow, custom HTML, etc.)
• E-commerce platform – Do you use Shopify, WooCommerce, BigCommerce, or another platform? We'll need access to integrate purchase data.
• Payment gateways – Paystack, Flutterwave, Stripe, or others? (For tracking revenue from email campaigns)
• CRM integration – Do you use a CRM (HubSpot, Salesforce, Zoho, etc.)? We can sync email data with your CRM.
• Google Analytics – Do you have Google Analytics installed? We'll set up conversion tracking to measure email-driven sales.
• Domain authentication – Are your SPF, DKIM, and DMARC records set up? (We'll guide you or handle this to ensure deliverability.)

👀 10. COMPETITORS & INSPIRATION

• Competitor emails – Share emails you've received from competitors that you like (forward them or describe what you liked).
• Emails you admire – Any email newsletters from other brands that you love reading?
• What to avoid – Any elements you don't like in emails? (e.g., Too many images, too much text, overly salesy tone, cluttered design)
• Design preferences – Minimalist, bold, colorful, image-heavy, text-heavy, etc.

⚖️ 11. LEGAL & COMPLIANCE

• Privacy policy – Do you have a privacy policy on your website that explains how you handle subscriber data?
• GDPR / CAN-SPAM compliance – We'll ensure your emails include an unsubscribe link, physical address, and clear opt-in consent. Do you have any specific compliance requirements?
• Double opt-in – Do you want to use double opt-in (confirmation email) for new subscribers, or single opt-in?
• Data protection – Any additional data protection policies we should be aware of?

📌 12. ANYTHING ELSE WE SHOULD KNOW?

• Do you have any upcoming product launches, sales events, or promotions we should plan email campaigns around?
• Do you have seasonal peaks for your business? (e.g., "December is our busiest month, we need special holiday campaigns.")
• Do you want to send special segment-based campaigns? (e.g., VIP customers, high spenders, location-based offers)
• Any specific holidays, events, or awareness days relevant to your industry?
• Preferred communication frequency for strategy calls (monthly, quarterly, bi-annually) – we already include quarterly, but let us know if you want more.
• Any special requests or custom automation ideas you have in mind?

✅ NEXT STEP: Reply with these details, and we'll set up your email marketing system, design your automation sequences, and launch your first campaign within 5–7 business days.

⏱️ Setup timeline: Platform setup (1 day) → Automation creation (2–3 days) → Newsletter design (2 days) → Testing & review (1 day) → Go-live

⚡ We'll present all email designs and copy for your approval before any campaigns go live.