Google Ads (PPC) Management

Maximize your return on investment with our Google Ads management service. We handle everything from keyword research and ad copy creation to bid management and conversion tracking. This package includes monthly ad spend management up to ₦200,000, creation of 3 ad campaigns with 5 ad groups each, negative keyword management, A/B testing of ad creatives, and weekly performance reports. We target high-intent customers actively searching for your products or services in Nigeria.

📋 TO GET STARTED WITH GOOGLE ADS, PLEASE PROVIDE:

Please gather the following information and send it to us. We'll review everything and set up your campaigns within 3–5 business days.

🏢 1. BUSINESS & WEBSITE INFORMATION

• Website URL – The main URL you want to drive traffic to (and any specific landing pages you prefer)
• Business name – As you want it to appear in your ads
• Business location – City/state in Nigeria (e.g., Lagos, Abuja, Port Harcourt) for geo-targeting
• Business phone number and email – For your ad extensions (call extensions, sitelinks, etc.)
• Google Ads account – If you already have one, please share access (we'll send a manager invite). If not, we'll create a new one for you.

🛍️ 2. PRODUCTS / SERVICES YOU WANT TO ADVERTISE

• List of products or services – What are you selling? (e.g., "Laptops, smartphones, accessories" or "Web design, SEO, branding")
• Best-sellers / most profitable items – Which products/services give you the highest margin? We'll prioritize these.
• Seasonal or promotional offers – Any current discounts, bundles, or limited-time deals to highlight
• Unique selling points (USPs) – What makes you different from competitors? (e.g., "Same-day delivery," "Free installation," "24/7 support")
• Price range – Approximate price points (helps us qualify traffic and set proper conversion tracking)

🎯 3. TARGET AUDIENCE & GEOGRAPHY

• Target location(s) – Specific cities, states, or nationwide (e.g., "Lagos only," "Abuja + Lagos," "All of Nigeria")
• Ideal customer profile – Age range, gender, income level, occupation, interests, or pain points
• Customer intent – Are they looking to buy now, comparing options, or just researching? (e.g., "Ready to purchase," "Comparative shoppers," "B2B decision-makers")
• Language preference – English, Pidgin, Yoruba, Igbo, Hausa, or multilingual? (We'll adjust ad copy accordingly.)

🔑 4. KEYWORDS & COMPETITOR INSIGHTS

• Suggested keywords – Any specific search terms you want to target (we'll also do our own research)
• Negative keywords – Any words you DON'T want your ads to show for (e.g., "free," "cheap," or unrelated terms)
• Top 3–5 competitors – Their website URLs or Google Ads you've seen them running
• Your current search terms – If you have existing Google Ads data, share which keywords are already performing well

💰 5. BUDGET & CONVERSION GOALS

• Monthly ad budget – How much are you willing to spend on Google Ads per month? (Note: Our package manages up to ₦200,000. If you have a different budget, let us know.)
• What is a "conversion" to you? – e.g., Sales/purchases, form submissions, phone calls, newsletter sign-ups, app downloads, etc.
• Estimated value per conversion – How much is each lead or sale worth to you? (Helps us optimize for ROI)
• Your target Cost Per Acquisition (CPA) – How much are you willing to pay to get a customer/lead? (e.g., ₦2,000, ₦5,000, ₦10,000)

📸 6. CREATIVE ASSETS & AD COPY PREFERENCES

• Brand logos and images – For image extensions and responsive display ads
• Ad copy preferences – What tone of voice? (e.g., professional, friendly, urgent, premium, budget-friendly)
• Call-to-actions (CTAs) – e.g., "Buy Now," "Get a Quote," "Learn More," "Call Us Today"
• Sitelink extensions – Additional links you want to show (e.g., "About Us," "Shop Now," "Contact," "Special Offers")
• Callout extensions – Short perks to display (e.g., "Free Shipping," "24/7 Support," "Trusted Since 2010")

📊 7. TRACKING & ACCESS

• Google Analytics access – We'll need view/edit access to track behavior after clicks
• Google Tag Manager – If you have it installed, share access so we can add conversion tracking codes
• CRM or sales dashboard – If you track leads/customers in a system, we can integrate to track real ROI
• Call tracking number – If you have a dedicated number for ad calls, please provide it
• Website admin / developer contact – In case we need to add tracking codes or landing page changes

📌 8. ANYTHING ELSE WE SHOULD KNOW?

• Previous Google Ads data or learnings (if any)
• Seasonal peaks for your business (e.g., "December is our busiest month")
• Any specific rules/restrictions (e.g., "We don't serve certain locations," "We require minimum orders")
• Preferred communication channel and frequency (e.g., weekly Zoom calls, email updates, WhatsApp reports)
• Special requests or custom campaign ideas you'd like us to explore

✅ NEXT STEP: Reply with these details, and we'll kick off your campaign setup within 24–48 hours.

⏱️ Campaign launch timeline: Research (2 days) → Campaign creation (2 days) → Review & approval (1 day) → Go-live

⚡ We'll send you a detailed campaign structure for approval before launching any ads.