Google Ads for Real Estate Agency

Google Ads Campaign for Real Estate Agency

Client: Prime Properties — Abuja Real Estate Agency

Service: Google Ads Management & Lead Generation

Project Duration: 4 Months

Overview

Prime Properties was investing heavily in Google Ads but struggling with poor-quality leads and weak conversion rates. Despite spending over ₦500,000 monthly on advertising, the agency was attracting unqualified inquiries that rarely turned into property viewings or sales.

The objective was to restructure the advertising strategy, improve targeting accuracy, reduce acquisition costs, and generate higher-quality real estate leads that could convert into actual property sales.

The Challenge

• High monthly Google Ads spend with low return on investment
• Cost per lead reached ₦15,000
• Only 10% of leads converted into property viewings
• Poor audience targeting and irrelevant traffic
• No effective conversion tracking system in place

Our Strategy

AMBS NETWORK LTD rebuilt the entire Google Ads structure using a data-driven PPC strategy focused on high-intent buyers and location-specific targeting.

• Completely restructured existing Google Ads campaigns
• Implemented hyper-local targeting across key Abuja neighborhoods
• Optimized negative keywords to eliminate irrelevant searches
• Created dedicated landing pages for different property categories
• Conducted A/B testing for ad headlines and copy variations
• Installed advanced conversion and lead tracking systems

Deliverables

• 3 fully optimized Google Ads campaigns
• 5 targeted ad groups per campaign
• Weekly campaign performance reporting
• Monthly PPC strategy consultations
• Dedicated account management support
• Real-time lead tracking dashboard

Results Achieved

• ₦5 million worth of qualified leads generated within 4 months
• Cost per lead reduced from ₦15,000 to ₦6,000
• 60% reduction in lead acquisition cost
• 12 property sales generated directly from ad campaigns
• 8 exclusive property listing agreements secured
• Client increased advertising budget to ₦1 million monthly due to campaign success

Client Feedback

“AMBS transformed our Google Ads into a profitable sales channel. Within four months, we sold 12 properties directly from paid campaigns. Their team truly understands real estate marketing.”

— Chidi Okonkwo
CEO, Prime Properties

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