Email Marketing for E-commerce Store

Email Marketing Automation for Skincare Brand

Client: Glow Haven — Handmade Skincare E-commerce Brand

Service: Email Marketing Automation & Customer Retention

Project Duration: 6 Months

Overview

Glow Haven had already built an audience of over 8,000 email subscribers but was not utilizing email marketing effectively. The business struggled with abandoned carts, low repeat purchases, and inconsistent customer engagement.

The goal was to create a fully automated email marketing system capable of recovering lost sales, increasing customer retention, and generating consistent recurring revenue.

The Challenge

• No active email marketing strategy in place
• Thousands of subscribers receiving zero communication
• High abandoned cart rate with no recovery system
• Low customer retention and repeat purchases
• No segmentation or automation workflows

Our Strategy

AMBS NETWORK LTD developed a conversion-focused email automation system designed to nurture leads, recover abandoned carts, and increase customer lifetime value.

• Configured and optimized the Klaviyo email marketing platform
• Built 5 automated email sequences
• Created a high-converting welcome series for new subscribers
• Designed abandoned cart recovery workflows
• Implemented post-purchase follow-up automation
• Launched re-engagement campaigns for inactive subscribers
• Added birthday discount and loyalty automations
• Segmented customer lists based on behavior and purchase history

Deliverables

• 5 fully automated email marketing sequences
• Monthly newsletter creation and design (4 campaigns per month)
• Lead generation pop-up forms
• Advanced subscriber segmentation
• A/B testing for subject lines and campaign optimization
• Detailed analytics and performance reporting

Results Achieved

• 48% email open rate achieved (industry average: 21%)
• 12% click-through rate achieved (industry average: 2.5%)
• 35% of abandoned carts successfully recovered
• ₦2.5 million in additional revenue generated within 6 months
• 60% increase in repeat customer purchases

Client Feedback

“Email marketing has become our highest-performing sales channel. AMBS built an automated system that consistently generates revenue for us every day. Our customer retention and repeat sales have improved significantly.”

— Ngozi Eze
Founder, Glow Haven

🚀 Automate Your Email Marketing