A B2B SaaS client was burning budget on low-quality clicks. We restructured campaigns, refined targeting, and optimized ad copy to cut waste and scale what worked.
Key results: Cost Per Lead ↓ 48% ($94 → $49), Qualified Leads ↑ 112% (42 → 89/mo), ROAS 4.2x (from 2.1x).
Industry: B2B SaaS
Before: CPL $94, leads 42/mo
After: CPL $49, leads 89/mo
“Our sales team finally has a steady stream of high-intent leads without blowing the budget.” – Sarah L., Marketing Director
